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Dodge/Stellantis 2023 sales numbers

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Discussion starter · #1 ·
Stellantis Post It’s Sales Numbers For The U.S. In Q4 2023!

Let's see here...

Durango - 69,196 units sold in 2023 - up 25%
Hornet - 9,314 units sold in 2023 - as a new model

Yup.. just under a 7.5 to 1 ratio. Maybe the Dodge execs will get it now:
Nobody wants a sh*tbox, economy oriented, cute ute rebadge.

They sold 12k more Durangos than Challengers, Hornets, and Tonales COMBINED.

Durango actually came close to beating the #1 selling Chargers at 75,920.

So let's see... they've ended production on their #1 and #3 selling vehicles in the brand.
They have let their #2 Durango platform age to the point of being a running joke in the industry.
They have rebadged an Italian euro box which only sold 2,096 units itself.
Then they spent a ton of marketing money on it just to sell fewer than 10k units.

Now they've announced that they are not going to participate in the auto show circuit anymore.
Stellantis Is Pulling Out Of North American Auto Shows

There's also an across the board price increase on the 2024 Durango which is EXACTLY the same as the 2021, 2022, and 2023 models... just with fewer and fewer options each year. Dodge Durango Gets Hefty Price Increase For 2024 Model Year

Some people need to get fired.
 
#3 ·
The last OEM car show I went to was in 1989 NYC. Dodge had a concept Dakota. It was awesome. 5.9 engine, dual exhaust through the rear bumper, rear power window up and down (the whole window not just the center section) vented tailgate, swing out or up/down tailgate. The tire tread said Dakota which was the coolest thing. Since then, no more new car shows.
that was the 1st place I saw a Lambo in person (Chrysler owned them back then) and it was so tiny and low to the ground but was bad ass.
 
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Discussion starter · #4 ·
I actually think the car shows do more to engage future generations than generating immediate sales. Of course with articles talking about younger generations losing interest in personal vehicles (and driving in general), you have to ask whether this is the chicken or the egg.
 
#5 ·
Dodge is apparently using these sales stats to shore up their pricing for the in-demand Durango. That's why the used market will always be in my future.
 
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#6 ·
I get it.... Unfortunately think about it.... if you could sell the same basic model vehicle for a number of years...... actually 'decontent' it and increasingly charge more and more for it each successive year, and sales increase, you probalby would. Not saying its right, just what it is....
 
#7 ·
Stellantis is trying to move to low sales/high margin strategy...but they are just jacking up prices without giving new content or product. Really annoying as it seems they think US customers are not very smart...or want smaller Euro models with Dodge badges on them. Wrong on both and with supply catching up....could be ugly for them in 2024.
moparinsiders.com

Dodge Durango Gets Hefty Price Increase For 2024 Model Year

Dodge has recently unveiled the 2024 iteration of its Durango lineup, bringing revised pricing and a range of feature enhancements across various trims. While the initial unveiling in September hinted at more stable pricing, the current landscape reflects notable adjustments, impacting both the...
moparinsiders.com moparinsiders.com
 
#8 ·
All they're doing is alienating their loyal customers. If I owned Stellantis stock I would be selling it at whatever I could get for it.
 
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#9 ·
Go to your favorite stock tracking website. Search for Stellantis (STLA) on the the New York Stock Exchange. Look at the 5-year chart (blue line). Now, overlay the 5-year chart for the S&P 500 (green line). As you can see, STLA is tracking the S&P pretty closely.

In a world where all people care about is the performance of the stock, we end up with companies that lose focus on what got them where they are today.

Image
 
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#10 ·
va-terps4 said:
Hornet - 9,314 units sold in 2023 - as a new model
Click to expand...
Don't know about your areas, but the Hornet wasn't even on the showroom floors here until late September. And then it was only one or two examples. And no one knew anything about it because, well, it is brand new.
Give it time...small crossover type vehicles are where the meat and potatoes of the overall vehicle market sits. I think the Hornet is trying to claim some of the RAV-4/CRV/ESCAPE market and it may do so if it is competitively priced.
Perhaps the Durango and Charger sold so well because they're Dodge's only family car offerings and in the US anyway, Dodge is still a go-to brand.
 
#11 ·
baldrick said:
Don't know about your areas, but the Hornet wasn't even on the showroom floors here until late September. And then it was only one or two examples. And no one knew anything about it because, well, it is brand new.
Give it time...small crossover type vehicles are where the meat and potatoes of the overall vehicle market sits. I think the Hornet is trying to claim some of the RAV-4/CRV/ESCAPE market and it may do so if it is competitively priced.
Perhaps the Durango and Charger sold so well because they're Dodge's only family car offerings and in the US anyway, Dodge is still a go-to brand.
Click to expand...
The hornet cannot compete with other small SUVs. Mazda, Honda, Toyota, Kia, Hyundai, Subaru, Jeep and Chevy all have similar sized vehicles with technology as advanced (or better) with a 5-15 percent reduction in cost over the Hornet.

I think the problem was the commercials showed the hornets in a stupid fugly yellow color instead of the typical DODGE red LOL. J/K
 
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#13 ·
bb37 said:
Go to your favorite stock tracking website. Search for Stellantis (STLA) on the the New York Stock Exchange. Look at the 5-year chart (blue line). Now, overlay the 5-year chart for the S&P 500 (green line). As you can see, STLA is tracking the S&P pretty closely.

In a world where all people care about is the performance of the stock, we end up with companies that lose focus on what got them where they are today.
Click to expand...
But the future of that stock and the likelihood of them being successful in EVs which is proving elusive to all manufacturers is what would steer me away from them. They already can't handle electronics design so there is no confidence that they will be able to do so profitably. The same goes for Ford that has cut back on EV production and GM that has curtailed EV models in the future. None of them are capable at this point of producing what the market really wants and Dodge has proven their disdain for giving a shit about happy customers. All they care about is positive news such as the soldier that got screwed by a Dodge dealer which prompted Kuniskis to jump into the news with the MSRP replacement that they are even repainting. Good PR for Dodge but they still don't give a shit about UC5 or de-contenting DDs so that is the proof that they truly just don't care, period.
 
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#15 ·
Vice-White said:
I saw a window sticker for a 2024 Durango GT AWD Premium and guess what, Uconnect 8.4" not a 10.1 UC5
WOW
Click to expand...
According to Build & Price on Dodge's website, a GT AWD has Uconnect 4 with 8.4" display while GT Plus AWD or GT Premium AWD have Uconnect 5 with 10.1" display.
 
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#16 ·
baldrick said:
...but the Hornet wasn't even on the showroom floors here until late September.
Click to expand...
Interesting. Dodge dealers in the Indianapolis area had Hornets in May.

As for the competition, a base 2024 Hornet AWD (2.0 Hurricane 4 turbo) with no options is $32,495. A base 2024 Escape FWD (1.5 Ecoboost) with no options is $30,990. A base 2024 CR-V 2WD (1.5 turbo 4) is $30,850. A base 2024 Sportage FWD (2.5 4-cylinder) is $28,415. To compare apples to apples, you'd have to add a larger or more powerful engine, if available, and AWD to the "competition" in order to match what Dodge is offering.
 
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Discussion starter · #17 ·
bb37 said:
Interesting. Dodge dealers in the Indianapolis area had Hornets in May.

As for the competition, a base 2024 Hornet AWD (2.0 Hurricane 4 turbo) with no options is $32,495. A base 2024 Escape FWD (1.5 Ecoboost) with no options is $30,990. A base 2024 CR-V 2WD (1.5 turbo 4) is $30,850. A base 2024 Sportage FWD (2.5 4-cylinder) is $28,415. To compare apples to apples, you'd have to add a larger or more powerful engine, if available, and AWD to the "competition" in order to match what Dodge is offering.
Click to expand...
Let's wait a couple years and compare rebates, recalls, and blue book values.
 
#18 ·
va-terps4 said:
Stellantis Post It’s Sales Numbers For The U.S. In Q4 2023!

Let's see here...

Durango - 69,196 units sold in 2023 - up 25%
Hornet - 9,314 units sold in 2023 - as a new model

Yup.. just under a 7.5 to 1 ratio. Maybe the Dodge execs will get it now:
Nobody wants a sh*tbox, economy oriented, cute ute rebadge.

They sold 12k more Durangos than Challengers, Hornets, and Tonales COMBINED.

Durango actually came close to beating the #1 selling Chargers at 75,920.

So let's see... they've ended production on their #1 and #3 selling vehicles in the brand.
They have let their #2 Durango platform age to the point of being a running joke in the industry.
They have rebadged an Italian euro box which only sold 2,096 units itself.
Then they spent a ton of marketing money on it just to sell fewer than 10k units.

Now they've announced that they are not going to participate in the auto show circuit anymore.
Stellantis Is Pulling Out Of North American Auto Shows

There's also an across the board price increase on the 2024 Durango which is EXACTLY the same as the 2021, 2022, and 2023 models... just with fewer and fewer options each year. Dodge Durango Gets Hefty Price Increase For 2024 Model Year

Some people need to get fired.
Click to expand...
But they did sell 244,594 Jeep Grand Cherokees and a staggering 444,926 Rams.
 
#19 ·
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Vice-White
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